Thursday, 5 March, 2026
Tata Digital joins hands with AI start-up Mad Street Den to improve personal experience
By Basit Ansari
<p>Tata Digital has teamed up with Mad Street Den, a Chennai-based artificial intelligence firm, to utilise the latter's Blox.ai platform for a customised and connected shopping experience for its super app Tata Neu. Blox.ai, according to MSD, is capable of extracting and enriching content from inventory, content, and consumer behavior in order to give insights and customise customer experiences across channels.</p>
Read full story at Economic Times
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