Thursday, 5 March, 2026
Twitter acquires OpenBack to improve push notifications
By Basit Ansari
<p>Twitter has paid an unknown sum for OpenBack, a Dublin-based push notification firm, as it strives to make notifications more timely, relevant, and engaging. Twitter's head of consumer product, Jay Sullivan, stated that OpenBack provides device-side control over push notifications. "The addition of OpenBack and their team will help us improve our ability to provide precise notifications at the right time in a way that prioritises people's privacy," Sullivan added.</p>
Read full story at Tech Crunch
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