Friday, 24 March, 2023

Twitter acquires OpenBack to improve push notifications

<p>Twitter has paid an unknown sum for OpenBack, a Dublin-based push notification firm, as it strives to make notifications more timely, relevant, and engaging. Twitter&#39;s head of consumer product, Jay Sullivan, stated that OpenBack provides device-side control over push notifications. &quot;The addition of OpenBack and their team will help us improve our ability to provide precise notifications at the right time in a way that prioritises people&#39;s privacy,&quot; Sullivan added.</p>