Friday, 24 March, 2023

Cloud-driven digital strategy helped us stay ahead in pandemic: Tata Play

<p>OTT adoption is accelerating in India. It holds a 7-9% market share in the $27B media and entertainment industry. In order to stay ahead in the entertainment market, Tata Play&#39;s CIO&nbsp;Dwarka Srinath said the company has adopted an overall Cloud-based digital strategy in the last two years. Tata Play has already established itself as an integrated content distribution platform that aggregates and brings together both TV and OTT content in the ecosystem.&nbsp;</p>