Thursday, 5 March, 2026
Digital roads helped MG Motor to drive through lockdown
By Basit Ansari
<p>MG Motor would be the only auto brand to sell 1,518 units, a 10 % MoM growth, in March. Range of products under Adobe Experience Cloud digitally helped to have seamless integration at all consumer touchpoint -- brand website, dealer websites, and digital screens to drive sales. MG Car Configurator, a digital initiative, enabled a complete online-offline integration to engage and deliver quality experiences to buyers. Online accounts for 16% for Hector and 40 % of ZS EV.</p>
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