Saturday, 18 July, 2026
Price Shock: India’s Smartphone Market Sees Steepest Q2 Drop in Six Years
By TechShots Studio
India’s smartphone market fell 10% year-on-year in Q2 2026, marking its sharpest June quarter decline in six years. According to Counterpoint Research, the drop was driven by an AI-fueled shortage of standard DRAM and NAND memory, forcing a 15% surge in device prices. This severely squeezed the budget segment under ₹15,000, which plummeted 45% as consumers extended their replacement cycles.
Read full story at INDIANEXPRESS