Tuesday, 18 August

Tuesday, 18 August2026

The AI Squeeze: Zoho Founder Warns Soaring Memory and Token Costs Threaten Tech Sustainability

By TechShots Studio
The AI Squeeze: Zoho Founder Warns Soaring Memory and Token Costs Threaten Tech Sustainability
Zoho co-founder Sridhar Vembu warned that skyrocketing memory prices and rising AI token costs are severely straining tech businesses. With DDR5 RAM prices jumping up to 500%, Vembu noted that holding product prices steady is becoming increasingly difficult. He called for a shift toward memory-efficient programming languages, arguing that software design can no longer rely on the assumption that memory is free.

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