Tuesday, 18 August, 2026
The AI Squeeze: Zoho Founder Warns Soaring Memory and Token Costs Threaten Tech Sustainability
By TechShots Studio

Zoho co-founder Sridhar Vembu warned that skyrocketing memory prices and rising AI token costs are severely straining tech businesses. With DDR5 RAM prices jumping up to 500%, Vembu noted that holding product prices steady is becoming increasingly difficult. He called for a shift toward memory-efficient programming languages, arguing that software design can no longer rely on the assumption that memory is free.
Read full story at TIMES OF INDIA