Friday, 3 October, 2025
Zoho Champions Data Sovereignty & Ad‑Free Model
Zoho CEO Mani Vembu emphasizes data localization and an ad-free approach to scale its messaging app Arattai and office suite. Arattai, dubbed 'India’s WhatsApp,' experienced a 100x traffic surge, with the National Informatics Centre integrating Zoho tools. Union ministers have publicly endorsed Zoho's offerings, positioning Arattai as a potential Digital Public Infrastructure, ensuring privacy, encryption, and no data selling.
Read full story at Economic Times