Saturday, 29 November, 2025
AI Agents Dismantle Traditional Go-to-Market Strategies
OpenAI and Google predict AI will dismantle traditional go-to-market strategies, moving beyond per-user pricing. OpenAI favors a "Service-as-a-Software" model, where AI agents handle end-to-end tasks, shifting to consumption-based fees. Google focuses on seamless integration, embedding Gemini into tools like Workspace. Both foresee the end of "spray and pray" sales, favoring high-value, signal-based outreach where elite human teams are supported by a massive base of AI agents.
Read full story at TechCrunch