Thursday, 16 October, 2025
Amazon Rebrands Fire TV Stick 4K to '4K Plus,' Adding to Consumer Confusion
Amazon has renamed its Fire TV Stick 4K to "Fire TV Stick 4K Plus" to clarify its product lineup. However, this change has led to increased confusion among consumers, as the new name does not distinguish it significantly from the existing Fire TV Stick 4K Max or the newly introduced Fire TV Stick 4K Select. All three devices are priced within $10 of each other and offer similar features, making it challenging for customers to differentiate between them.