Tuesday, 24 March, 2026
Apple Pay Eyes Indian Market Expansion Amid Significant UPI Pricing Challenges
By Isha
Apple Pay is reportedly exploring a formal entry into India’s booming digital payments sector, yet it faces a steep hurdle regarding pricing. While the Unified Payments Interface (UPI) dominates the landscape, its zero-merchant discount rate (MDR) policy conflicts with Apple’s traditional fee-based model. To succeed, the tech giant must navigate India’s unique regulatory environment and find a sustainable way to monetize its services.
Read full story at Economic Times