Tuesday, 23 September, 2025
Dream11 Migrates to Free-to-Play Model, 10 Million Daily Users Fuel Advertising Pivot Post
After India’s real-money gaming ban under the Online Gaming Act, fantasy sports giant Dream11 has shifted from paid contests to a free-to-play format. With about 10 million daily active users and over 250 million registered users, the platform is now focusing on revenues from advertising, sponsorships, and brand-backed prizes. Brands like Swiggy, Astrotalk, and Tata Neu are already partnering with Dream11 to reach its diverse, cricket-loving audience.
Read full story at Economic Times