Thursday, 5 March, 2026
Elon Musk Unveils Grok AI Overhaul to Personalize X’s Recommendation System
By Isha
Elon Musk announced a major transformation of X’s recommendation algorithm, replacing existing heuristics with Grok, the platform’s in-house AI. Grok will process over 100 million posts and videos daily, learning directly from user behavior to surface engaging content, including from smaller accounts.
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