Saturday, 18 October, 2025
"GEO" ChatGPT Surpasses Google in Driving Website Traffic, Signals SEO Shift

A 24Labs founder reports that ChatGPT now drives more website traffic than Google, highlighting a shift from traditional SEO to Generative Engine Optimization (GEO). This change reflects the growing influence of AI-driven search and content discovery. The trend underscores the need for businesses to adapt their digital strategies to leverage AI tools effectively.
Read full story at Ascendants