Wednesday, 16 September, 2026
Hinglish-Ready and Hyper-Local: Amazon Rolls Out Next-Gen Alexa+ in India
By TechShots Studio
Amazon launched its generative AI-powered Alexa+ assistant in India, offering free Early Access across Echo, Fire TV, and mobile devices. Tailored for Indian homes, the upgraded assistant handles multi-step tasks, natural conversations, and mid-sentence language switching across English, Hindi, and Hinglish. It understands regional colloquialisms, family relationships, and contextual commands, with planned integrations for local services like Swiggy, MakeMyTrip, and Zomato.
Read full story at INDIANEXPRESS