Saturday, 11 April, 2026
How Myntra is using data science and ML in its analytics framework
By Basit Ansari
<p>Myntra is betting high on making data science and ML prominent across the entire buying and push orders process. It has recently launched a new function called, Growth Hacking. It is an engineering function within Myntra, where it rapidly experiments with small to medium-sized product ideas on wide-ranging areas including providing a click-checkout experience, or tweaks in post-order experience to make the user journey more meaningful.</p>
Read full story at Express Computer
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