Monday, 17 November, 2025
Indian Retail's "Phygital" Leap: AI and Experience Drive Growth in 2025
Indian retail is booming, driven by a blend of digital and physical experiences ("Phygital"). Consumers are heavily influenced by online information but value in-store experiences. Retailers are deploying AI for mandatory personalization, while growth expands rapidly beyond metropolitan areas into Tier-II and Tier-III cities, demanding localized strategies and a focus on consumer values like authenticity.
Read full story at Economic Times