Friday, 6 February, 2026
Instagram Emerges as Leading Marketplace for Fashion and Lifestyle Shopping Trends
Instagram is revolutionizing retail as fashion and lifestyle shopping shifts toward a "scroll, spot, buy" model. The platform’s visual-first approach, combined with seamless checkout features and influencer-driven content, has made it a primary discovery engine for consumers. By shortening the distance between inspiration and purchase, Instagram allows brands to convert engagement into instant sales, capitalizing on impulsive buying habits.
Read full story at Economic Times