Monday, 28 September, 2026
Instagram Launches 'Blend' Feature to Share Personalized Reels with Friends
By Isha
Instagram has introduced 'Blend', a new feature that allows users to create a shared Reels feed with friends through direct messages. By tapping the Blend icon in a one-on-one or group chat, users can access a curated selection of Reels tailored to the group's shared interests. The feed updates daily, and all participants must opt-in to activate the feature. This initiative aims to enhance social interaction and content discovery, giving Instagram a competitive edge over platforms like TikTok.
Read full story at Economic Times