Thursday, 5 March, 2026
Instagram reportedly removes Live Shopping feature from app
By Basit Ansari
<p>Instagram reportedly removes Live Shopping feature from its app, after it failed to gain traction among users. The feature allowed creators and brands to showcase and sell products during live streams. While Instagram has not officially confirmed the removal, the move may indicate a shift in the company's e-commerce strategy. Instagram has been increasingly pushing e-commerce features in recent years, but the success of these features remains to be seen.</p>
Read full story at The Hindu Business Line
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