Thursday, 15 January, 2026
Samsung Introduces Innovative Upgrade Platform for Smart Home Appliances
Samsung has launched a first-of-its-kind "Upgrade Platform" in India, allowing consumers to easily trade in and upgrade their old home appliances. This initiative aims to drive the adoption of AI-enabled, energy-efficient refrigerators, washing machines, and air conditioners. By offering seamless exchange processes and attractive financial incentives, Samsung seeks to strengthen its premium market share while promoting sustainable technology.
Read full story at Economic Times