Friday, 9 October, 2026
Slipped Projections: Soft Demand and Higher Costs Force Apple to Trim iPhone 18 Pro Orders
By TechShots Studio
Apple has reportedly asked suppliers to cut component production for the iPhone 18 Pro and Pro Max following weaker-than-expected market uptake. Driven by soaring memory chip costs and a $100 price hike over previous models, consumer demand for Apple's high-end flagship devices has cooled, prompting the tech giant to recalibrate its manufacturing targets.
Read full story at REUTERS