Thursday, 5 March, 2026
Sony planning to include advertisements in PlayStation games
By Basit Ansari
<p>Sony is working on bringing ads to free-to-play PlayStation games. The ads would display in games and are intended to provide a mechanism for game producers to monetize their work while also encouraging them to continue developing free-to-play games. The in-game ads are slated to debut by the end of the year and will show in subtle locations within the game, such as billboards. Ads would be sold through a private marketplace, and players may be rewarded for watching them.</p>
Read full story at The Verge
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