Wednesday, 1 April, 2026
TikTok Shop Staff Facing Layoffs Amid U.S. Restructuring
By Isha
TikTok and ByteDance are planning layoffs in their U.S. e-commerce division, TikTok Shop, after notifying staff of imminent "organizational and personnel changes" and asking them to work from home. The restructuring aims to streamline operations for long-term growth following underperformance, declining sales due to U.S. tariffs, and regulatory pressures. Over 100 U.S.-based employees have been affected in recent rounds, as leadership shifts from local to China/Singapore influence intensify.
Read full story at Economic Times