Thursday, 5 March, 2026
'TV will die with its audience,' says metaverse menace
By Basit Ansari
<p>Experts have cautioned that if television firms are to survive, they must radically adapt to the fasting changing world of online entertainment. In the competition for the attention of young audiences and the advertising dollars that follow, broadcasters are already playing catch-up with online gaming giants. While older consumers are still devoted to traditional TV, viewing among under-35s has halved in a decade and will continue to fall as the metaverse expands.</p>
Read full story at Economic Times
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