Friday, 20 March, 2026
WhatsApp Takes the Lead in Conversational Commerce with LeadSales
By Isha
WhatsApp is stepping into the forefront of conversational commerce through its LeadSales platform. This new feature enables businesses to engage with customers in real-time, offering personalized shopping experiences within the app. With the rise of social commerce and messaging-based sales, WhatsApp's LeadSales aims to cater to the growing trend of businesses using messaging platforms as a direct channel for sales and customer interactions.
Read full story at TechCrunch