Friday, 3 October, 2025
WikiHow CEO Defends Google's Ad Tech Amid DOJ Antitrust Case
WikiHow CEO Elizabeth Douglas testified in Google's defense during the ongoing ad tech remedies trial, highlighting the contradictory role Google plays in supporting and harming small publishers. Douglas credited Google's ad tech—the company's AdX exchange and DFP ad tools—as the most stable revenue source amid challenges, and noted a separate licensing deal with Google that constitutes 10-15% of WikiHow's income.