Monday, 29 September, 2025
Yandex Teams Up with Micromax to Deliver AI-Driven, Localized Content Experience

Yandex has partnered with Micromax to integrate its AI-powered content feed, Yandex.Zen, into Micromax smartphones via the AROUND platform. The service delivers personalized stories, articles, and videos in local languages like Hindi, Tamil, Telugu, and English. It adds a news category alongside shopping, food, and travel features to provide context-aware content tailored to users’ tastes.
Read full story at Economic Times