Thursday, 15 May, 2025

YouTube Unveils Interactive Shoppable TV Ads with Product Feeds and QR Code Integration

YouTube introduced a new interactive product feed for shoppable TV ads, allowing viewers to browse and purchase products directly from their TV screens. Advertisers can showcase items on the right side of the screen during ads, with viewers using their remotes to navigate. Selections prompt a QR code for smartphone scanning or offer a send-to-phone option, enhancing the connected TV shopping experience.