Thursday, 2 October, 2025
Zoho’s Arattai App Sees Explosive 100× Traffic Surge, Signs of Viral Adoption
Zoho’s messaging app Arattai has recorded a 100-fold increase in user traffic within days after government endorsements. Originally launched in 2021, it suddenly went viral, climbing app store rankings and putting strain on its infrastructure. The surge is tied to India’s “Made-in-India” push, but questions remain about scalability, encryption, and whether it can sustain momentum.
Read full story at Economic Times