Tuesday, 22 April, 2025

Zuckerberg Considered Spinning Off Instagram to Protect Facebook's Dominance

In a 2018 internal email revealed during Meta's antitrust trial, CEO Mark Zuckerberg expressed concern that Instagram's growth was diminishing Facebook's user engagement. He proposed several strategies to mitigate this, including integrating Meta's apps more closely and even spinning off Instagram as a separate entity. The U.S. Federal Trade Commission cites these discussions as evidence of Meta's monopolistic practices in the social networking market.