Thursday, 12 November, 2026
Beyond Nvidia: Google’s AI Chip Push Opens New Doors for Memory Giants
By TechShots Studio
Google’s expanding commercialization of its custom Tensor Processing Units (TPUs) is creating high-value prospects for South Korean memory leaders Samsung and SK Hynix. By bringing chip design and high-bandwidth memory (HBM) procurement more directly in-house, Google is bypassing traditional intermediaries. This shift allows memory suppliers to collaborate earlier on custom chip designs, securing lucrative long-term supply contracts outside of Nvidia's ecosystem.
Read full story at CIO ECONOMIC TIMES