Tuesday, 27 October, 2026
Digital Clones and Face Swaps: AI Redefines the Fashion Runway
By TechShots Studio
Fashion brands are increasingly using AI-generated face swaps, digital clones, and virtual models to streamline virtual try-ons, speed up e-commerce photoshoots, and scale personalized marketing. While this technology slashes production costs and enables rapid global campaigns, it has sparked industry-wide debates surrounding digital ethics, likeness rights, and the future of human modeling.
Read full story at REUTERS