Friday, 30 October, 2026
Login or Out: Reddit Mandates Accounts as AI Eats Search
By TechShots Studio
Reddit is shifting toward a logged-in-first experience after Google’s AI search features cannibalized its organic referral traffic, dropping incoming links by over one million weekly. The account wall aims to protect Reddit’s valuable forum data from unauthorized AI scraping, boost direct user engagement, and enhance targeted ad revenues as traditional search discovery plummets.
Read full story at REUTERS