Tuesday, 17 March, 2026
115% Surge in Households Choosing E-commerce for Festive Shopping
By Isha
A LocalCircles report forecasts a 115% jump in urban Indian households opting for e-commerce as their primary festive shopping mode, driven by GST cuts on electronics & appliances, alongside the appeal of convenience, variety, value for money, and easy returns. Despite this shift, offline shopping remains dominant, but festive spending is expected to soar to ₹2.19 lakh crore, with strong demand in electronics, home renovation, gourmet foods, and fashion.
Read full story at Economic Times