Thursday, 30 April, 2026
Amazon and Meta Challenge Google Pay and PhonePe Dominance in India
By Isha
Amazon and Meta are ramping up efforts to break the duopoly of Google Pay and PhonePe in India’s massive UPI ecosystem. Leveraging their vast user bases on Amazon.in and WhatsApp, both tech giants are introducing aggressive incentives and deeper financial service integrations. This strategic push aims to capture a larger share of India’s digital payments market as regulators seek to diversify the landscape.
Read full story at Techcrunch