Friday, 4 April, 2025

Amazon Tests 'Buy for Me' AI Agent to Facilitate Third-Party Purchases

Amazon is piloting "Buy for Me," an AI-driven feature that enables users to purchase products from third-party websites directly within the Amazon Shopping app. Powered by Amazon's Nova AI models and Anthropic's Claude, the agent autonomously navigates external sites, fills in user details, and completes transactions securely. Currently available to a limited user group, this initiative aims to broaden Amazon's e-commerce reach. ​