Wednesday, 11 March, 2026
Amazon to Discontinue In-House Brands, Including Amazon Basics
By Isha
Amazon is reportedly phasing out its in-house brands, including popular line Amazon Basics, as part of a shift in its retail strategy. The move aims to streamline Amazon's offerings and focus on third-party sellers. The decision reflects the e-commerce giant's efforts to optimize its product selection and marketplace, potentially reshaping its approach to in-house brand development within its expansive ecosystem.
Read full story at The Wall Street Journal