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Amazon to Discontinue In-House Brands, Including Amazon Basics

Amazon to Discontinue In-House Brands, Including Amazon Basics

Amazon is reportedly phasing out its in-house brands, including popular line Amazon Basics, as part of a shift in its retail strategy. The move aims to streamline Amazon's offerings and focus on third-party sellers. The decision reflects the e-commerce giant's efforts to optimize its product selection and marketplace, potentially reshaping its approach to in-house brand development within its expansive ecosystem.

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