Thursday, 2 April, 2026
E-commerce and Quick Commerce Giants Pivot to Ad Revenue to Boost Profitability
By Isha
Top e-commerce and quick commerce platforms are aggressively scaling their advertising businesses to drive sustainable profits. By leveraging rich first-party shopper data, these firms are attracting significant ad spends from brands looking for high-intent consumers. This strategic shift transforms delivery platforms into powerful digital marketing hubs, allowing them to offset high operational costs and improve margins.
Read full story at Economic Times