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Government Urges E-commerce Companies to Avoid Dark Patterns

Government Urges E-commerce Companies to Avoid Dark Patterns

The Indian government has issued a request to e-commerce companies, urging them to refrain from employing dark patterns in their platforms. Dark patterns refer to manipulative user interface design techniques that can mislead or deceive customers. The move comes as a step towards protecting consumer interests and ensuring transparency in online shopping experiences. By discouraging the use of dark patterns, the government aims to promote fair and ethical practices in the e-commerce industry.

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