Thursday, 30 July, 2026
Hallucinated Research: Big Four Firms Busted Using Fake AI Sources
By TechShots Studio
An investigation revealed PwC Middle East published thought leadership reports containing AI-generated "hallucinations," fake footnotes, and a source URL with tracking tags proving it was pulled from ChatGPT. Similar blunders forced rivals EY, KPMG, and Deloitte to pull or update flawed AI-generated papers, exposing embarrassing quality-control failures as top consulting firms scramble to sell AI advisory services.
Read full story at TIMES OF INDIA