Tuesday, 17 June, 2025

India’s Micro‑Drama Boom: VCs Back 1–2‑Minute Cliffhanger Series for Mobile Viewers

Short, one–two minute micro‑dramas with cliffhanger endings are captivating Indian mobile audiences, drawing millions daily. Startups like Flick TV, ReelSaga, Chai Shots, Eloelo, and Kuku FM are developing serialized content supported by generative AI tools. Investors, including Stellaris and Picus, have backed these ventures, fueling rapid expansion. Digital platforms like Amazon, ShareChat, and Zee are also entering the space, betting on monetisation through micropayments and subscriptions.