Monday, 26 January, 2026
Quick-Commerce War Heats Up as Republic Day Sales Boost D2C Brand Growth
India’s quick-commerce giants are intensifying competition with aggressive Republic Day discounts, driving a significant surge in sales for Direct-to-Consumer (D2C) brands. Platforms like Zepto, Blinkit, and Swiggy Instamart are leveraging festive demand to expand their categories beyond groceries into electronics and home essentials. This shift is reshaping consumer behavior, as ultra-fast delivery becomes a primary driver for holiday shopping further challenging traditional e-commerce players.
Read full story at Economic Times