Tuesday, 13 January, 2026
Samantha Ruth Prabhu’s Secret Alchemist Raises $3 Million Led by Unilever Ventures

Secret Alchemist, a wellness and fragrance brand co-founded by actress Samantha Ruth Prabhu, has secured $3 million in seed funding. The round was led by Unilever Ventures along with participation from other prominent investors. The startup plans to utilize the capital to expand its product portfolio, enhance marketing efforts, and strengthen its presence in the digital-first personal care market.
Read full story at Economic Times