Thursday, 18 December, 2025
Shein Launches Xcelerator Program, Opening Supply Network to Fashion Brands
Shein has introduced the Xcelerator program, offering its fast-fashion supply chain services—including rapid 5–7 day production, warehousing, and order fulfillment—to other fashion brands. Brands like Pimkie and Jian Lasala have joined by opening stores on Shein's marketplace. This strategic move aims to diversify revenue streams amid challenges from U.S. tariffs and fluctuating sales, positioning Shein as a key enabler for smaller brands seeking global reach.
Read full story at Economic Times