Saturday, 14 March, 2026
Spotify Launches New Taste Profile Editor for Enhanced Personalization
By Isha
Spotify has introduced a new beta feature allowing Premium users to view and edit their "Taste Profile," the AI-driven engine powering personalized recommendations. Unveiled at SXSW, the tool lets listeners use natural language prompts to fine-tune their algorithmic preferences by adjusting specific genres, artists, or "vibes." Initially rolling out to users in New Zealand, this update addresses long-standing frustration over inaccurate recommendations.