Wednesday, 17 September

Wednesday, 17 September2025

Urban Company’s Bet on 15-Minute House-Help Could Nibble at Profits in FY26

Urban Company’s Bet on 15-Minute House-Help Could Nibble at Profits in FY26
Urban Company is doubling down on itsInstaHelp15-minute house-help service to drive strategic growth over the next 4-5 years. It already handles ~210,000 daily orders in that category, dominating around 60-65% of the segment; rivals Snabbit and Pronto trail behind. But analysts warn that subsidised pricing and aggressive customer acquisition will likely drag margins, projecting a FY26 operating loss of100-120 crore for InstaHelp, after recent profitability.

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