Saturday, 11 April, 2026
Britannia develops BHub AW as part of its supply chain transformation
By Basit Ansari
<p>The BHub AW is a native app that Britannia and its technology partner Arteria Technologies have created. The programme tracks the product's journey in real-time from the production line to the retail shelf, allowing the company to make tactical decisions and make the best use of its resources. The entire Britannia ecology gains from the data generated because this is geotagged and captured in real-time.</p>
Read full story at The Economic Times
Tags: