Thursday, 5 March, 2026
For Titan phygital is the future
By Basit Ansari
<p dir="ltr">K Venkateswaran, Chief Digital & Information Officer, Titan believes in combining physical with digital. He envisions a phygital future with innovations around self-service models. Titan has recently deployed ready-to-use design self-service at a Mumbai store. It enables the customers to choose and configure their own watches with an available set of designs. Titan is also considering the propensity modeling concept onto a real-time platform.</p>
Read full story at ET CIO
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