Thursday, 13 April, 2023

Rural India surpasses metropolitan areas in Internet usage with 351M users

<p>While urban India appears to have reached a plateau, India&#39;s rural population is currently driving Internet growth in the country. India has 692M active Internet users, and rural India continues to be a major contributor to growth (351M users with 37%). According to research by the Internet and Mobile Association of India (IAMAI) and data and analytics firm Kantar, the metropolitan centres currently have 341M users with a penetration rate of 69%.</p>