Saturday, 25 July, 2026
Big FMCG’s Digital Gamble Pays Off!
By TechShots Studio
India’s top consumer goods giants are reaping massive rewards from acquiring digital-first brands like Minimalist, Beardo, and Plix.These acquired D2C brands generated over ₹2,000 crore in combined revenue—up over 20% year-on-year. Driven by rapid online demand, digital portfolios have become the fastest-growing growth engine for legacy FMCG majors looking to capture premium, modern consumers.
Read full story at CIO ECONOMIC TIMES